I've just put through Linda's story about new PhoCusWright research into how consumers prefer to share their holiday experiences.
It looks a lot like a win for The Traditional, with face-to-face taking 38%. But there are a couple of questions I think are worth pondering:
1. Can the logic of market share tell us much here?
'Prefer' has clear implications if you're talking about something close to a win-lose scenario (e.g. Coke vs Pepsi).
But what does it mean to say you 'prefer' to sit down and talk about a holiday than, say, pop some photos on flickr? I prefer it too, but I still do both.
There are broad implications to be drawn about the volume of people who engage in each activity, but they're obvious - face-to-face is so firmly baked into everyday life as to be virtually unavoidable.
2. Are the categories themselves airtight?
What if - as I did last week - I post photos on Facebook, then talk my parents through the gallery next time I visit them? Face-to-face or social networking?
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More content from the Travolution team, including random commentary, interesting stuff we've seen elsewhere and our usual sideways look at the travel industry.