Travo got in touch with Nucleus managing director Peter Matthews - of the 'site seeing' reviews in our magazine - for an expert take on Cheapflights' flight metasearch site...
The verdict:
"Clearly influenced by Google online aesthetics and usability, Zugu beta provides a pretty good user experience, albeit a search layer above travel providers, so you are at Opodo or BA or others mercy once you select an option.
Search and results speeds are good and everything loads double fast, but will it do so under load?
Sorting options are also very good and the site makes good use of Web 2.0 interface design while keeping everything well organised and uncluttered.
Main gripe is that once I viewed details of a chosen flight the 'select' or 'book now' button wasn't where I expected it to be.
While I quite liked the name, I found the brand mark typographically mean and spiky. I'd be more generous, warm and cuddly.
The lime livery is what one American client once termed 'monkey-vomit green', but I like it."
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