Google extends AdWords price comparison trial into UK

New Media Age reports that Google has extended its AdWords Comparison Ads trial into the UK credit card market.

Google credit card comparison serviceSays NMA:

"Google wouldn't confirm whether it would extend the format to other vertical sectors, such as mortgages."

Yes... mortgages. That's what we're all thinking, right?

(PS: You can hear Google UK head Matt Brittin speaking at the Travolution Summit on April 20.)

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