Mashable reports that Kayak is advertising flights on Oceanic flight 815 - aka the doomed one from hit TV show Lost. Hit the link for screengrabs aplenty.
The sixth season of Lost premieres in the US on Tuesday, so speculation that this is a bit of viral marketing seems reasonable.
Commenter KristoferA has another theory, though:
"Probably a countermeasure against screenscrapers"
Wonder much Kayak users who want a real Sydney-LAX flight will enjoy being Lostrolled - hopefully Lost lore is widepsread enough for them to see it coming...
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