Take a few dudes from New Zealand (probably), get them to do some funny dances and there you have it - Air New Zealand's new 'Personality Allowed' campaign
The campaign was devised by Albion London and features 11 crew members from the airline's London base.
Plenty of personality there and they look like they're having fun.
But then, here's links to the actual ads -
http://www.youtube.com/watch?v=CAjMJyJhxTM&feature=related
http://www.youtube.com/watch?v=EyoiOUiAJ3o&feature=related
And, is it just us or has some of the personality been lost?.
Wow, the real add was so stale. I think thats the best way to describe it. So long and tedious... felt like sitting through a drawn-out story from a senior citizen. Maybe that was a bit mean :)
sorry, make that "Ad" not "Add"