October 2009 Archives

The Power of Sound


How many of you knew that working in an open plan office reduces productivity by two-thirds?

Not good news, but perhaps worse is that the wrong sound in a retail environment reduces sales by 28%.

It makes potential customers leave more quickly and even drives them to turn around at the door.

Think about it, how many times have you gone to walk into a shop and the tune playing has made you turn around really quickly.

Then there is the impact sound has on your brand and Julian Treasure sums it up here for TED.


 

Is your brand making a sound? And, if so, is it the right one?

As you may well know by now, Google has announced a Social Search experiment on its official blog.

It scans your various profiles (Google Reader, Gmail contacts, Twitter followers &c) and serves up 'trusted' results based on them. Kevin May, late of this parish, has given it a try.

Previous social search experiments - such as Wikipedia founder Jimmy Wales's effort several years ago - have been more explicitly crowd-based, relying on the broad spectrum of users to organise results.

Google's focus on communities within the crowd, rather than the crowd itself, makes Wales's vision look rather quaint (funny what two or three years can do these days).

Is it worth noting that between these two experiments came the explosion of Twitter? Or do they just represent two different approaches that are still equally valid?

I've pitched this as an open post, so no more from me. Do your thing below...

Split Personality

 

Take a few dudes from New Zealand (probably), get them to do some funny dances and there you have it - Air New Zealand's new 'Personality Allowed' campaign

 

The campaign was devised by Albion London and features 11 crew members from the airline's London base.

 

 

 


Plenty of personality there and they look like they're having fun.


But then, here's links to the actual ads -

 

http://www.youtube.com/watch?v=CAjMJyJhxTM&feature=related


http://www.youtube.com/watch?v=EyoiOUiAJ3o&feature=related


And, is it just us or has some of the personality been lost?.

Mind Your Language

 

At Travolution we like a silly survey as much as the next person especially if it's about consumers' annoying habits.

 

So, the headlines from Travelocity's Rudeness Poll of US and Canadian travellers on bad travel behaviour are as follows:

 

Let's start with who you might not want to sit next to:

 

Passengers with poor hygiene, say 45% of those polled followed by coughing and sneezing travellers, 30%.

 

Loud and obnoxious travellers, particularly those that swear, are an annoyance for 56% and kicking the seat for 50%.

 

And then, arguing families, 31% (erm, well, airports are stressful places!), boisterous children, 28% and rowdy college students, 24%.

 

Opinions on overweight passengers are also strong with 80% thinking they should be allocated two seats and 44% saying it should be at no extra cost.

 

Other common irritations include:

 

29% are annoyed by travellers boarding with over-sized carry-on luggage - yes, we agree, if you can't carry it, check it in!

 

Canadians are more irritated by poor queue discipline than Americans but we think a bit more time spent at some European airports might cure that!

 

And, passengers in a rush to get off the plane on arrival are annoying for 57%.

 

Got any of your own to add to the list? 

 

What is the Travolution Blog?

More content from the Travolution team, including random commentary, interesting stuff we've seen elsewhere and our usual sideways look at the travel industry.

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