The increasing use of video by the industry throws up a number of issues
Video length and how and where on a site it is used are major considerations as highlighted in our report from the TTI conference.
However, how many of you have thought about the impact of background music and presentation. To illustrate the point Trailstream showed us a clip of Bulgaria's Victoria Palace Hotel, twice - but with very different treatment.
We'll let you draw your own conclusions.
Once thing missing on the video media is which tool you use, how reliable it is and most importantly the quality of the video.
Clearly the 2nd video is terrible in terms of quality and after 2 mins, you want to switch.
The 1st video is short and simple with some rythmic music background but the voice over tends to over sell the property.
It would have been good to have customers talking about the property as well.