If there's one thing you should do today it's take the time (just over four minutes) to watch this video.
It might completely change your perception of the power of social media.
It might tempt you to dabble in facebook or twitter.
It might add weight to your argument with your managing director on why your company should have a presence within some of the social networks.
If it doesn't do any of the above then have a coffee and watch it again!
Big hat tip to @brettgreene on twitter for this and his related blog http://blindinfluence.com
Mind Boggling
This was utterly fantastic. Sums up our enthusiasm for social media in four whole minutes! Here's hoping other people take note.
Well worth a watch - even if a pinch of lies damn lies and statistics salt is required.
I agree Georgia - and I'd single out citing the intial growth of Facebook's user base without talking about how many remained active after six months (and how many still use it every day now). It's disingenuous to compare the trajectory of Facebook to that of radio and (especially) TV.
Great video. As a freelance Finance Director, I can see how good use of social media can have a profound impact on business. Its not why should you use it, but why aren't you using it.