"The traveller is one of the earliest adopters of [web] technology amongst consumer groups".
Or so says, Kais Makhlouf, vice president of strategic partnerships and merging platforms at Nurun.
I'm not so sure.
Okay, so customers have booked online for well over a decade.
But the online bookings are still, on average across the sector, nowhere what we would call saturation levels.
So not sure if the statement is true. Crowing to the audience perhaps?
The travel industry has definitely been an early adopter not just in terms of eCommerce and online bookings but also in relation to other type of usage: Meta-Search, Mobile, Social Media, etc. All these concepts have been applied and implemented early on in travel industry usually with significant success.
Kais:
Agree.
But you said consumers earlier today. They are arguably NOT early adopters of travel above other sectors.