Or that's the phrase Barack Obama's speech writers would probably use!
Anyway, you know you're hit the mainstream when UK government officials single out your business as a good example of how consumer behaviour is changing and that they are considering a similar service.
[The Curse of Political Recognition is a fickle beast, so beware Mr Kaufer!]
And so we find Tripadvisor named, according to a BBC report, by the government as a lead for a new service which will allow the public to rate NHS facilities, police services and local councils.
The scheme (given one of those awful public body-type names of which management consultants are so fond) is called Working Together and is part of a wider project to democratise "the power of information" in local services.
EEK!
One shudders at what might come next - meta search for hospitals?
Step forward Mr Hafner, no doubt.
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