Lastminute.com and its change of direction

Lastminute.com is making a pretty big song and dance about its new TV ad campaign, which airs in a sequence across mainstream television channels in the UK on Saturday 28 February.

The agency who helped put it together, Shine Digital, has also produced a Making Of... effort for Youtube.





One interesting thing to note with all this activity is that it - and the launch of the new Goodstuff brand - comes just a few months after Simon Thompson took over as managing director from John Bevan.

Why this sudden change of tack - bringing back an arguably more extravagant style which many will remember (fondly?) from the lastminute.com of old.

Well, Thompson just happens to be a marketing man through and through - and is perhaps best remembered for his time at Honda and the brains behind the famous Cog TV ad.

We watch with interest for where lastminute.com's marketing strategy goes next...

Update: Travel Weekly Blog has taken a look at the TV shows the ads will run in/against.