TechCrunch UK asks whether the viral ad for Gekko.com - a new hotel search and review site which we've covered a fair bit in recent months - will lead people to remember what the site actually does once they've watched the video.
TCUK editor Mike Butcher doubts whether it will.
We're not so sure yet, primarily because s*x sells, especially in travel...
It is worth remembering that Gekko executive George Henderson is formerly of the SilverJet parish, which during its short tenure made some pretty good advertising spots on TV and virally.
Not that it did it much good in the long run, of course...
Mmm not very original I must say.