The boys at WAYN have fallen foul of the UK's advertising watchdogs, the ASA.
The full citation is contained on the ASA website, but essentially a regular email bulletin to WAYN members contained a promotion for cheap flights to Budapest.
The flights were selected for inclusion on the e-shot by Apollo Travel and had to be booked for travel in November before 31 October.
Unfortunately the email was built on the 27 October and, according to WAYN, could have taken several days to send out to all recipients.
You can see what's coming here...
Some decidely unhappy members who couldn't book the flights.
WAYN, to its credit, ensured that its customer services spoke to each member who subsequently complained with a new offer from Apollo Travel.
Nevertheless, WAYN has been reprimanded for the error by the ASA.
Lessons:
* Make sure any offers included on bulletins are valid at the time of sending and for a reasonable amount of time after.
* Work hard on the customer TLC after an error is found.
* Co-operate with the ASA at all costs (Ryanair almost basks in trying to wind up the UK ad regulator).
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