Travel 'firsts' - a few but don't always believe the hype

So today is taken up with a procession of innovators, showcasing their wares to around 400 delegates.

Some interesting offerings so far include TripIt, Travelmuse and a travel content B2B service called Fogglight.

Quite a few of the presentations are claiming "industry firsts", as you do.

Travelmuse says it's the only travel site to tackle the inspiration element of the booking (Expedia's Inspiroscope anyone?).

TripIt, which has Silion Valley fawning over it - and deservedly so - seems to us Europeans remarkably like Dopplr, but with quite a few more bells and whistles.