"Travel companies must adapt to stay competitive," said Eye For Travel's head of research, Amy Scarth, at the start of her presentation at WTM this afternoon, winning hands down the Travolution No Sh*t Sherlock awards for the opening day.
But once Amy got into her stride, she revealed some interesting bespoke research, released in advance of EyeForTravel's conference-within-a-conference tomorrow, all about mobile travel.
E4T talked to "700-800" travel suppliers for the study.
Nearly three quarters felt that mobile is becoming an increasingly important element of their online/digital strategies, and that nearly 30% are planning to invest in the mobile channel in 2009.
Panellists Chris Carmichael and Pablo Alvarez from BA and lastminute.com respectively were also part of the session.
Carmichael talked about the airline's early experience within the mobile space. "In 2000 we launched a WAP-based online check-in service," he said. "When we turned it off in 2001, neither of the customers who used it missed it."
[Although he did say afterwards that this was a slight exaggeration to make a point...]
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