The collapse of XL Leisure Group this morning is clearly bad news for the 85,000 people currently overseas and the 200,000 or so people who have forward booked (according to BBC figures).
For the trade however, it’s less cut and dry. It might even be “a good thing”.
XLLG is the third largest tour operator in the UK, which makes the collapse front page news. However much we liked Silverjet, it was never carrying 2.3m people a year. XLLG’s product ranged from traditional fly-and-flop to private jets and boutique hotels, so expect tabloids and broadsheets alike to go to town on this tomorrow.
[At the time of writing, the news is the most read story on the BBC site]
It’s difficult to talk about this being good when there are parents telling their children that their holiday have been cancelled, surprise 40th birthday weekends
For the trade however, it’s less cut and dry. It might even be “a good thing”.
XLLG is the third largest tour operator in the UK, which makes the collapse front page news. However much we liked Silverjet, it was never carrying 2.3m people a year. XLLG’s product ranged from traditional fly-and-flop to private jets and boutique hotels, so expect tabloids and broadsheets alike to go to town on this tomorrow.
[At the time of writing, the news is the most read story on the BBC site]
It’s difficult to talk about this being good when there are parents telling their children that their holiday have been cancelled, surprise 40th birthday weekends
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