British Airways London-New York social network

British Airways is talking up its first foray into user generated content on the E-Consultancy website site.

The Metrotwin.com project sounds intriguing and could be a huge success if - as always - the volume of participants is a healthy number.

There is an interesting interview with Chris Davies, digital marketing manager at BA.com, about the site - a network where visitors to London and New York can compare attractions, etc.

The site itself launches shortly, but visitors can sign up to an alert to be notified when it launches. There is also the inevitable Metrotwin Twitter page.

Kevin May, editor, Travolution