How headlines work - T5 still losing lots of bags

One could surmise from these two examples of creative headline writing (which stand out a mile in RSS feeds) that the Telegraph has a bigger axe to grind than the Guardian over the T5 situation.

From the Guardian's travel section today...


And the Telegraph...


The actual figure is 932.

Kevin May, editor, Travolution

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4 Comments

Why don't they just say 932 then...?

Mark T: because that's not how headlines work? :-)

I'm still learning where headlines are concerned but at a time where I have over 300 RSS feeds in my reader, it's those attractive headlines that I tend to read.

Anonymous: spam, irrelvant to the conversation.

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