Exp.edia or Ebook.ers or Cheap.flights?

Well, it could happen if web regulators give the thumbs up to a proposal to relax the internet's top-level domain name structure.

A vote on Thursday will decide.

And in the background we have the ubiqutous tech firm in this area, Tralliance, which is seemingly still determined to make a good play of the dot-travel programme.

Kevin May, editor, Travolution