Or something.
Excellent post on E-Consultancy.com outlining what will be the demise of decades of thinking when it comes to advertising and reach and targeting and process.
Kevin May, editor, Travolution
Excellent post on E-Consultancy.com outlining what will be the demise of decades of thinking when it comes to advertising and reach and targeting and process.
Let's not obsess about that line any more. Let's think instead about the line between acquisition and retention.Wonderfully put.
I think this is a much more meaningful line, and the crossover point is the moment of 'conversion'.
Kevin May, editor, Travolution
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