The Business Superbrands survey is out today and is grabbing plenty of coverage across the mainstream media.
The poll of 1,500 business professionals and a "council of senior business leaders" found Google at the top of a list of 500 companies.
No surprises there.
It beat off Microsoft, BP, BBC, GlaxoSmithKline, Rolls-Royce Group, Financial Times, British Airways, Fedex Express and Hertz in the top ten.
The brands are evaluated for their 'quality', 'reliability' and 'distinction'.
Roll back a week, however, and consumers had a different story to tell when it came to British Airways.
The Kaizo Advocacy Index - which measured online 'word-of-mouth' on news sites, blogs, forums and groups for five major UK airlines - found BA was not at all popular with consumers.
In fact the airline was found to be only marginally more popular than Ryanair! [Something to keep Willie Walsh awake at night]
Now this probably says something about the survey(s), consumer taste or business preferences - or all three, of course.
Kevin May, editor, Travolution
Technorati tags: british airways superbrand
The poll of 1,500 business professionals and a "council of senior business leaders" found Google at the top of a list of 500 companies.
No surprises there.
It beat off Microsoft, BP, BBC, GlaxoSmithKline, Rolls-Royce Group, Financial Times, British Airways, Fedex Express and Hertz in the top ten.
The brands are evaluated for their 'quality', 'reliability' and 'distinction'.
Roll back a week, however, and consumers had a different story to tell when it came to British Airways.
The Kaizo Advocacy Index - which measured online 'word-of-mouth' on news sites, blogs, forums and groups for five major UK airlines - found BA was not at all popular with consumers.
In fact the airline was found to be only marginally more popular than Ryanair! [Something to keep Willie Walsh awake at night]
Now this probably says something about the survey(s), consumer taste or business preferences - or all three, of course.
Kevin May, editor, Travolution
Technorati tags: british airways superbrand
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