Kevin Keegan says football is like dynamic packaging on Lastminute.com

Latest Newcastle saviour manager Kevin Keegan used everyone's favourite pink online travel agent to describe how he felt about returning to management at the North East club, where he is taking the reins for a second time.

From the News of the World blog:

I didn't have a brochure this time. It came like a whirlwind — it is like one of those Lastminute.com holidays!

There was no brochure — I just came. The exciting thing for me is that it is all here and it is a question of can we just package it and pull it all together?

What an endorsement for dynamic packaging!

Will the Toon be swapping their current sponsor Northern Wreck Rock for the pink'un?

Kevin May, editor, Travolution

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