Pop quiz, hotshot. Jumeirah's Kristie Goshow gives us the following details and asks us which channel we think the customer booked through...
- Couple
- Not familiar with the Jumeirah brand
- Found a Jumeirah hotel in a Conde Nast advertorial
- Watched videos of the hotel on Youtube
- Checked it out on Tripadvisor
- Asked friends and family
- Looking for a seven-night stay, at a budget of around £3,000
It's based on a real customer. Any guesses how they booked?
Nathan Midgley
Travel agent.
Right you are - though customers of this type also go in for direct phone sales, apparently. On the second booking, after they've come to trust the brand, they're more likely to book online.