So SilverJet doesn't even fly to Paris (yet) - but that hasn't stopped it making changes to its latest TV ad in order to target Rugby World Cup fever in the UK.
[youtube=http://www.youtube.com/watch?v=MUJD8aCQVQU&rel=1]
"Bring it home, boys," reads the new patriotic slogan, having ditched thebizarre witty "World's Most Sivilised Airline".
Obviously if the "boys" do win the Rugby World Cup on Saturday they won't be returning with the trophy to London (Luton) on SilverJet, unless they first go via New York on another carrier.
Nice bit of up-to-the-minute marketing though...
Kevin May, editor, Travolution
Technorati tags: silverjet british airways paris rugby
jonny wilkinson
[youtube=http://www.youtube.com/watch?v=MUJD8aCQVQU&rel=1]
"Bring it home, boys," reads the new patriotic slogan, having ditched the
Obviously if the "boys" do win the Rugby World Cup on Saturday they won't be returning with the trophy to London (Luton) on SilverJet, unless they first go via New York on another carrier.
Nice bit of up-to-the-minute marketing though...
Kevin May, editor, Travolution
Technorati tags: silverjet british airways paris rugby
jonny wilkinson
Silverjet are now giving away free flights to Dubai to lift English spirits after the defeat:http://www.flysilverjet.com/silverjet-rugby-commiserate.aspxNot a bad idea, better if we'd won though!