...because every now and again the reader can almost choke on their dinner."Brits 'addicted' to cheap flights", screamed a headline on the BBC website this evening.
For a brief moment I thought Soskin and co's PR company Rooster had been working overtime and come up with a highly dubious survey which revealed how compelling the price comparison site had become with UK consumers.
Thankfully not.
It's actually a rather interesting article relating to a study from Exeter University into climate change and how "cheap flights" have become a lifestyle choice which many consumers are reluctant to give up.
Right. Back to eating my dinner...
Kevin May, editor, Travolution
Technorati tags: cheapflights cheap flights exeter climate change airport
Dubious PR survey!? Kevin forbid!
Anonymous: Yes, fancy a PR company sending out a dodgy survey which just happens to praise their company.