Tips on improving the checkout process

Good article on the excellent E-Consultancy website about the dreaded booking process - and how ecommerce sites can (try to) reduce the number of drop-outs.

A full report - Online Retail Checkout - can be bought here.

In short:

• Make the process clear and appear simple
• Enclose the checkout process
• Make the process navigable without loss of information
• Reinforce trust in the checkout process

Food for thought for the travel industry.

Kevin May, editor, Travolution

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