The value of online advertising in Europe is set to reach £10.8 billion by 2012.
A report from Forrester reckons revenue from online ads will account for 18% of the overall marketing cake within seven years, eclipsing national press, radio, billboards, regional press and consumer magazines, and heaping pressure on the giants of TV.
Paid-for search accounts for around 38% of all European online advertising spend.
Google dominates...
Kevin May, editor, Travolution
A report from Forrester reckons revenue from online ads will account for 18% of the overall marketing cake within seven years, eclipsing national press, radio, billboards, regional press and consumer magazines, and heaping pressure on the giants of TV.
Paid-for search accounts for around 38% of all European online advertising spend.
Google dominates...
Kevin May, editor, Travolution
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