Medhotels.com, part of the Lastminute.com empire, notes an interesting development in the concept of 'secret hotels'.
The site has reported a 30% increase in sales of accommodation in London through its Top Secret Hotels channel, where agents can book a room for a client but the name is withheld until the booking has been made.
The consumer is often getting a discount of 75% off the rack rate.
Medhotels says "detailed descriptions on the website" means users can get a good idea of a hotel's location and facilities.
More ammunition for those saying the web is commoditising hotels, and travel in general.
Kevin May, editor, Travolution
The site has reported a 30% increase in sales of accommodation in London through its Top Secret Hotels channel, where agents can book a room for a client but the name is withheld until the booking has been made.The consumer is often getting a discount of 75% off the rack rate.
Medhotels says "detailed descriptions on the website" means users can get a good idea of a hotel's location and facilities.
More ammunition for those saying the web is commoditising hotels, and travel in general.
Kevin May, editor, Travolution
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