Heather Hopkins at Hitwise writes again:
To follow on from fellow Hitwise blogger Bill Tancer’s wildly popular post on how Google, Yahoo! and MSN's properties stack up, I wanted to share the same data from the UK market.
We are publishing these stats alongside the US market stats in a search report this week. If you'd like a side-by-side comparison, you can request a copy of the report from the link on our home page.
We found that similar to the US, Google's search property is hugely popular while many of its other sub-domains have yet to take off. Each Google property that is announced creates a storm of attention from commentators and search enthusiasts.
However, UK consumers don't seem to be paying a whole lot of attention.
The most extreme example is Google Finance, which ranked #201 in the week to 20 May 2006, with .04% of category visits. Yahoo! UK & Ireland Finance was ranked #1 by contrast, with 8.30% of category visits.
Google certainly does have a lot of weight to throw around, powering 77% of UK internet searches, but that doesn't mean that Google dominates in all of the verticals it enters - as the table below illustrates.
I had a good catch up with Simon Ferguson and Kevin May at Travolution today [thanks for plug – Ed]. We chatted about the possible impact of Troogle in the UK. Based on the table below, if Google were to enter the Travel vertical search space - it might not have the impact we in the industry expect.
[More Troogle on Hitwise Blog here]
Portal property ranking and market share by vertical, week ending 20 May 2006
Computers and Internet – email services
1 MSN Hotmail (52.37%)
2 Yahoo! Europe Mail (17.16%)
3 Yahoo! Mail (6.33%)
8 Google Mail (2.2%
News and Media
1 BBC.co.uk (15.82%)
2 BBC News (13.59%)
5 Yahoo! UK & Ireland News (1.67%)
7 Google News UK (1.48%)
14 Yahoo! News (0.76%)
28 Google News (0.39%)
Business & Finance – business information
1 Yahoo! UK & Ireland Finance (8.3%)
5 MSN Money UK (3.46%)
6 MSN MoneyCentral (3.19%)
10 Yahoo! Finance (2.95%)
201 Google Finance (0.04)
Travel – Maps
1 Multimap.com (32.44%)
2 Streetmap.co.uk (15.11%)
3 Google Maps (13.11%)
5 Google UK Maps (4.49%
6 Google Earth (3.98%)
12 Ask.com UK Maps (0.69%)
16 MSN Virtual Earth (0.47%)
22 Yahoo! Maps (0.27%)
Shopping & Classified – Rewards and Directories
1 Kelkoo (9.98%)
2 Shopping.com UK (4.4%)
7 Froogle UK (2.49%)
11 MSN Shopping (2.16%)
Heather Hopkins, director of research, Hitwise UK
Read more Heather’s Blog here
To follow on from fellow Hitwise blogger Bill Tancer’s wildly popular post on how Google, Yahoo! and MSN's properties stack up, I wanted to share the same data from the UK market.
We are publishing these stats alongside the US market stats in a search report this week. If you'd like a side-by-side comparison, you can request a copy of the report from the link on our home page.
We found that similar to the US, Google's search property is hugely popular while many of its other sub-domains have yet to take off. Each Google property that is announced creates a storm of attention from commentators and search enthusiasts.
However, UK consumers don't seem to be paying a whole lot of attention.
The most extreme example is Google Finance, which ranked #201 in the week to 20 May 2006, with .04% of category visits. Yahoo! UK & Ireland Finance was ranked #1 by contrast, with 8.30% of category visits.
Google certainly does have a lot of weight to throw around, powering 77% of UK internet searches, but that doesn't mean that Google dominates in all of the verticals it enters - as the table below illustrates.
I had a good catch up with Simon Ferguson and Kevin May at Travolution today [thanks for plug – Ed]. We chatted about the possible impact of Troogle in the UK. Based on the table below, if Google were to enter the Travel vertical search space - it might not have the impact we in the industry expect.
[More Troogle on Hitwise Blog here]
Portal property ranking and market share by vertical, week ending 20 May 2006
Computers and Internet – email services
1 MSN Hotmail (52.37%)
2 Yahoo! Europe Mail (17.16%)
3 Yahoo! Mail (6.33%)
8 Google Mail (2.2%
News and Media
1 BBC.co.uk (15.82%)
2 BBC News (13.59%)
5 Yahoo! UK & Ireland News (1.67%)
7 Google News UK (1.48%)
14 Yahoo! News (0.76%)
28 Google News (0.39%)
Business & Finance – business information
1 Yahoo! UK & Ireland Finance (8.3%)
5 MSN Money UK (3.46%)
6 MSN MoneyCentral (3.19%)
10 Yahoo! Finance (2.95%)
201 Google Finance (0.04)
Travel – Maps
1 Multimap.com (32.44%)
2 Streetmap.co.uk (15.11%)
3 Google Maps (13.11%)
5 Google UK Maps (4.49%
6 Google Earth (3.98%)
12 Ask.com UK Maps (0.69%)
16 MSN Virtual Earth (0.47%)
22 Yahoo! Maps (0.27%)
Shopping & Classified – Rewards and Directories
1 Kelkoo (9.98%)
2 Shopping.com UK (4.4%)
7 Froogle UK (2.49%)
11 MSN Shopping (2.16%)
Heather Hopkins, director of research, Hitwise UK
Read more Heather’s Blog here
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