There are a heap of so-called social media tools currently being touted around the online world – but YouTube.com is perhaps the one that captures the attention so easily.
The video-sharing site is clearly more than just a method of distributing You’ve Been Framed/Candid Camera-style clips, although a fair few of the thousands available are certainly of the comedy variety.
The ease in which users can upload music promos, video montages or – most crucially for this industry – holiday footage, has been a key factor in its success.
So here’s an edited clip from the Travolution Summit in April, featuring Lastminute.com chairman Brent Hoberman. [He switched from being CEO of Latminute.com (sic) the same week as the event]
Hoberman’s featurette is actually part of a package created by Simply Stream TV from the event in London, including full presentations from the likes of Ian Pearson (BT), Arjo Ghosh (Spannerworks), Nick Jones (Yahoo!) Carol Dray (ex-Thomas Cook) and John McEwan (Advantage).
[See more clips or buy the full package from our secure site for £60]
Travel companies that embrace the online video revolution will go some way to ticking more boxes in their drive to appeal to the modern consumer.
Kevin May, editor, Travolution
The video-sharing site is clearly more than just a method of distributing You’ve Been Framed/Candid Camera-style clips, although a fair few of the thousands available are certainly of the comedy variety.
The ease in which users can upload music promos, video montages or – most crucially for this industry – holiday footage, has been a key factor in its success.
So here’s an edited clip from the Travolution Summit in April, featuring Lastminute.com chairman Brent Hoberman. [He switched from being CEO of Latminute.com (sic) the same week as the event]
Hoberman’s featurette is actually part of a package created by Simply Stream TV from the event in London, including full presentations from the likes of Ian Pearson (BT), Arjo Ghosh (Spannerworks), Nick Jones (Yahoo!) Carol Dray (ex-Thomas Cook) and John McEwan (Advantage).
[See more clips or buy the full package from our secure site for £60]
Travel companies that embrace the online video revolution will go some way to ticking more boxes in their drive to appeal to the modern consumer.
Kevin May, editor, Travolution
Kevin, This is a terrific use of YouTube! Nice example of how video sharing can be used to promote a product. As a fellow "tuber" I have started posting videos and have also started searching for videos of destinations I plan to visit. YouTube offers great opportunities for travel companies for those aspirational searches we all do when planning a holiday.