Thomas Cook has appointed Chris Meeke as head of online marketing as it seeks to further raise awareness of its online product.
Meeke, who joins from TUI UK where he was responsible for the marketing of its direct and web brands, has been given the task of maximising the exposure of www.thomascook.com.
Director of multimedia, flights and ancillaries Carol Dray said: "The website has undergone a major transformation over the last year and is an important part of Thomas Cook’s business strategy going forward.
"Chris' expertise will help us spread the word even further to people who may not realise the breadth of holiday product available."
Meeke, who joins from TUI UK where he was responsible for the marketing of its direct and web brands, has been given the task of maximising the exposure of www.thomascook.com.
Director of multimedia, flights and ancillaries Carol Dray said: "The website has undergone a major transformation over the last year and is an important part of Thomas Cook’s business strategy going forward.
"Chris' expertise will help us spread the word even further to people who may not realise the breadth of holiday product available."
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